A NEW STANDALONE SERVICE FROM GUM DIGITAL MARKETING
Is Your Business Invisible — on Google AND in AI?
Your customers are searching right now. Some are typing into Google. More and more are asking ChatGPT, Claude, or Google’s AI for a recommendation. If your website isn’t built for both, you’re losing business you’ll never even hear about. Our Comprehensive SEO/GEO Audit shows you exactly where you stand, why, and what to fix first — in plain English you can actually act on.
Delivered within 7 days • Plain-English report • Prioritized action plan • Yours to keep, no strings attached
Sample Website Health Scorecard
Technical SEO
On-Page SEO
Local SEO
GEO / AI Search
On-Page SEO
Content
- Every score comes with the exact fixes to rise it.
SEARCH JUST CHANGED — TWICE
There are now two front doors to your business
For twenty years, getting found online meant one thing: ranking on Google. That’s SEO — Search Engine Optimization. It still matters enormously. But a second front door has opened, and it’s growing fast.
When someone asks ChatGPT “who’s the best [your service] near me?” or reads the AI summary at the top of a Google search, an AI is choosing which businesses to mention — and which to leave out. Getting picked by those AI engines is a new discipline called GEO — Generative Engine Optimization.
Here’s the catch: the things that make AI recommend you are not the same as the things that make Google rank you. A site can do fine on one and be invisible on the other. Most small businesses have never been measured on either, let alone both.
SEO
Search Engine Optimization
Making your website easy for search engines like Google to understand, trust, and show to the right people, so you appear when customers search for what you sell.
GEO
Generative Engine Optimization
Structuring your content so AI tools — ChatGPT, Claude, Perplexity, and Google’s AI Overviews — can find it, trust it, and present your business as the answer.
THE SILENT LEAK
You can’t fix what you can’t see
Most business owners have a nagging feeling their website should be doing more, but no clear picture of what’s actually wrong. Any of these sound familiar?
- Competitors you’re better than keep showing up above you in search results.
- You typed your business into ChatGPT, and it either didn’t mention you or it got the details wrong.
- You’ve paid for “SEO” before and have no idea whether it worked.
- You’re nowhere in the Google “map pack” when people search for your service nearby.
- Your site gets visitors, but very few of them call, book, or buy.
Every one of these is a symptom of something specific and fixable. The audit finds the root causes and tells you which ones are actually costing you customers, so you don’t waste a dollar fixing things that don’t matter.
THE PRODUCT
A complete X-ray of your online visibility
The Comprehensive SEO/GEO Audit is a deep, page-by-page examination of your website and online presence, measured against your real competitors and against what today’s search engines and AI tools reward. You get a professionally written report — typically 20 to 25+ pages — that scores your current health, explains every issue in language you can understand, and hands you a prioritized plan for fixing it.
This is not an automated scan that spits out a wall of red error codes. It’s a human-reviewed audit, written for a business owner, that tells you what’s wrong, why it matters to your bottom line, and what to do about it — in order.
EVERYTHING WE EXAMINE
Thirteen areas. One clear plan.
Your audit covers the full picture — the technical foundation, the words on your pages, your local presence, your AI readiness, and how you stack up against the competition. Here’s what each section gives you:
1
Overall Health Scores
A simple scorecard rating your site across every category — Technical SEO, On-Page, Local, Content, and more — so you can see your strengths and weak spots at a glance before reading a single detail.
2
Technical SEO Audit
The foundation under everything: how easily search engines can crawl and index your site, your page speed and Core Web Vitals, mobile usability, site structure, and whether you have the “structured data” (schema) that lets Google show rich results. Hidden technical problems are often the reason good businesses stay invisible.
3
On-Page SEO — Page by Page
We go through your key pages one at a time — titles, headings, meta descriptions, keyword targeting, and copy — and show you exactly what to change on each one. No vague advice; specific, page-level recommendations you (or your web person) can implement.
4
Local SEO Audit
For businesses that serve a city or region: your Google Business Profile, name/address/phone consistency, online directory listings, customer reviews, and the location pages you need to win the “near me” searches and the map pack.
5
GEO — AI Search Readiness
The new frontier. We assess whether ChatGPT, Claude, Perplexity, and Google’s AI Overviews can find, trust, and cite your business, and exactly how to structure your content and answers so the AI engines start recommending you instead of your competitors.
6
Keyword Research & Strategy
The actual search terms your customers use, which ones you can realistically win, and a map of which keyword each page should target. This turns “get more traffic” into a concrete plan.
7
Content & Blog Strategy
A content gap analysis showing the questions and topics your customers search for that your site doesn’t answer — plus a ready-to-use list of recommended articles and pages that attract the right visitors and feed the AI engines.
8
Conversion Rate Optimization (CRO)
Traffic only matters if it turns into customers. We review your calls to action, forms, and conversion paths to identify the friction that’s costing you calls, bookings, and sales.
9
UX & Design Review
How real visitors experience your site — navigation, clarity, trust signals, and whether the path to “contact you” is obvious. Small experience problems quietly send customers to competitors.
10
Competitor Gap Analysis
A side-by-side look at the businesses outranking you: what they’re doing that you’re not, where they’re vulnerable, and the specific openings you can exploit to pull ahead.
11
Backlinks & Off-Page Authority
How trustworthy your site looks to search engines based on who links to it, and where you can build the authority that moves rankings.
12
Prioritized Action Plan
Every issue we find, ranked by business impact, SEO/GEO impact, and how hard it is to fix, so you always know what to do first and what can wait. This is the difference between a report and a plan.
13
Your 90-Day Roadmap
A phased, week-by-week game plan that turns the findings into action, plus an honest estimate of the results you can expect if the recommendations are implemented.
Download a real sample audit before you buy
Want proof it’s this thorough? Grab a real sample report (with the client’s details removed), so you know exactly what lands in your inbox.
THE EDGE MOST AUDITS MISS
Most “SEO audits” stop at Google. Yours won’t.
A growing share of buying decisions now start with an AI answer, not a list of blue links. When ChatGPT or Google’s AI Overview names three businesses, and yours isn’t one of them, you never get the chance to compete. The customer already has their shortlist.
The businesses that get cited by AI aren’t lucky. They’ve structured their content the way AI engines read it: clear, direct answers to real questions; FAQ content marked up so machines can lift it; and authoritative, well-organized pages that signal trust. Your audit shows you precisely where you stand on each of these, and what to do to become the answer the AI gives.
We check your visibility across the engines your customers actually use:
- ChatGPT
- Claude
- Google AI Overviews & Gemini
- Perplexity
- Microsoft Copilot / Bing
- Voice assistants
- ChatGPT
- Claude
- Google AI Overviews & Gemini
- Perplexity
- Microsoft Copilot / Bing
- Voice assistants
Acting now is a genuine head start. Most of your competitors don’t know GEO exists yet.
“CAN’T I JUST RUN A FREE SCAN?”
A free checker finds typos. This finds what’s costing you customers.
Free online scanners and quick AI checks have their place, but they hand you a list of error codes with no priorities, no competitor context, and no idea which problems actually matter for your business. Here’s the difference:
| Free Scan / AI Check | Your Comprehensive Audit | |
|---|---|---|
| Reviewed by a human | Automated only | ✓ Expert-reviewed |
| Prioritized by impact | No — raw error list | ✓ Ranked action plan |
| Compared to your competitors | No | ✓ Yes |
| Covers GEO / AI search | Rarely | ✓ All major AI engines |
| Plain-English explanations | No | ✓ Yes |
| A 90-day plan you can act on | No | ✓ Yes |
WHAT YOU CAN COUNT ON
Written for owners, not engineers
Plain English, always
If you know a little about SEO and want to understand enough to make smart decisions, this is built for you. Every finding explains what it means and why it matters — no jargon dumps.
Prioritized, not overwhelming
We don’t just hand you 50 problems. We rank them so you know the few things that’ll move the needle most, and what can wait.
Built on your real competitors
Your audit is benchmarked against the businesses you actually compete with, not generic best practices.
Yours to keep — no strings attached
This is a standalone product. Use the plan yourself, hand it to your web developer, or have us implement it. There’s no obligation to hire us for anything afterward.
IS THIS YOU?
Built for the small and medium-sized business owner
This audit is a fit if you:
- Own or run a small-to-medium business and rely on customers finding you online.
- Know a bit about SEO and GEO but want a clear, expert read on where you actually stand.
- Suspect you’re leaving money on the table but don’t know where to start.
- Want a plan you can act on, whether you DIY it, use your own developer, or hire help.
- Serve a local area and need to win “near me” and map-pack searches.
TIMING
If any of these are true, it’s time for an audit
Audit time:
- You’ve never had a professional audit done, so you’re flying blind.
- Your rankings or traffic recently dropped, and you don’t know why.
- You’re about to redesign your site or launch something new and want to build it right.
- A new competitor is suddenly outranking you.
- You’re investing in ads, but your website isn’t converting the visitors you’re paying for.
- You’ve heard about AI search and want to know whether ChatGPT and Google’s AI mention you.
- You’re paying for SEO now but aren’t sure it’s working.
The best time was a year ago. The second-best time is before your competitors figure out GEO.
THE MATH
One new customer can pay for the whole audit
Think about what a single new customer is worth to you over a year. For most small and medium-sized businesses, it’s far more than the cost of this audit. Now consider how many potential customers never find you because you’re buried on page two or never get named by the AI they asked.
The audit is a one-time investment that shows you exactly where those customers are leaking away and how to win them back. Whether you implement the plan yourself or hand it to a pro, the goal is simple: make your website earn its keep.
- No-risk promise: If the audit doesn’t show you clear, worthwhile opportunities to improve, we’ll make it right. See our guarantee below.
SIMPLE FROM START TO FINISH
Four steps, seven days
1
Order online
Purchase your audit right here with any major credit card. Then tell us your website and main competitors through a short intake form.
2
We dig in
Our team manually audits your site, local presence, AI readiness, and competitors — the full 13-area review.
3
You get your report
Within 7 days, you receive your complete, plain-English report with scores, findings, and a prioritized action plan.
4
You decide what’s next
Implement it yourself, hand it to your developer, or ask us to do it. The plan is yours either way.
ONE PRICE. EVERYTHING INCLUDED.
Comprehensive SEO/GEO Audit — $997
One flat fee. No subscriptions, no surprises. Here’s everything that comes with it:
$997
One time, Everything included
- Full 13-area audit of your website and online presence
- GEO / AI-search readiness assessment across all major AI engines
- Keyword research and page-by-page targeting map
- Content and blog strategy with recommended topics
- Your 90-day implementation roadmap
- Yours to keep with no obligation to buy anything else
- Page-by-page on-page SEO recommendations
- Local SEO and Google Business Profile review
- Competitor gap analysis
- Prioritized action plan ranked by impact
- Professionally written report (20+ pages), delivered within 7 days
- Our Satisfaction Guarantee: If your audit doesn’t give you clear, actionable opportunities to improve your search and AI visibility, tell us within 10 days and we’ll revise it or refund your money. You take no risk, we do.
GOOD QUESTIONS
Before you order
No. The report is written for business owners. Every recommendation is explained in plain language, and the action plan tells you what to tackle first. If you have a web developer, you can hand it straight to them.
SEO gets you found and ranked on traditional search engines like Google. GEO gets you found and recommended by AI tools like ChatGPT, Claude, and Google’s AI Overviews. They overlap, but each needs specific things, and this audit covers both.
You can, and it’ll surface a few obvious errors. What it won’t do is tell you which issues actually matter for your business, how you compare to your competitors, or how to get cited by AI — and it won’t hand you a prioritized 90-day plan. That’s the difference between data and a decision you can act on.
You’ll have your completed report within 7 days of submitting your website and competitor details.
Not at all. The audit is a standalone product and the plan is yours to keep. Implement it yourself, use your own developer, or hire us. It’s entirely your call.
Just your website address and a few competitors you’d like us to benchmark against. We handle the rest.
Yes. The audit framework applies to virtually any small-to-medium business with a website — local service companies, professional practices, shops, nonprofits, and more.
Yes, for opposite reasons. A new site gets a roadmap to grow the right way from day one; an established site usually has hidden gaps and untapped GEO opportunities competitors haven’t found yet.
You can purchase your audit securely right here on our site with any major credit or debit card, processed through Stripe. You’ll receive a confirmation and a short intake form immediately after checkout.
WHO’S BEHIND YOUR AUDIT
A Florida marketing partner that actually cares about your growth
GUM Digital Marketing is an Orlando-based agency that’s spent years helping small and medium-sized businesses get found, get chosen, and grow. We built this audit out of the same work we do for our ongoing clients, now packaged so any business owner can get the clarity, without the long-term commitment.
“GUM has been doing our marketing for a few years now. They actually care about growing my business. I won’t use anyone else.”
— Brian Smith
“It’s evident that she genuinely cares about her client’s success. I highly recommend GUM Digital Marketing.”
— Kai Stadler
STOP GUESSING
Find out exactly why customers aren’t finding you and what to do about it
In 7 days you could have a clear, prioritized plan for showing up on Google and in AI search. No more guessing, no more wondering if your site is working. Just the answers and the next steps.
Questions first? Call 407-694-3041 or email kim@gumdigitalmarketing.com