Gain More Votes of Confidence Online
Make sure your business gets the attention it deserves on social media. We're here to boost your brand's presence online and create meaningful connections with your audience through our Social Media Marketing (SMM) services.
At GUM Digital Marketing, we handle social media marketing for businesses of all sizes – whether you're a small startup, a big corporation, or have multiple locations. Our team of social media experts is all set to take your campaigns to the next level. Join forces with us, and let our agency enhance your brand's visibility and credibility across various online platforms!
We set up profiles on clients' desired platforms, building them out with images, information, links, and initial content so they're whole, complete, and ready for launched.
We use content calendars that are always accessible to clients. Planning, reviews, and approvals happen here. Calendars are home to captions, hashtags, and Drive links with image and video assets.
Account managers publish curated content on clients' social media platforms, leveraging timing and posting formats for maximum reach and engagement. We keep a close eye on ever-changing algorithms!
This involves tracking and analyzing audience interactions, comments, and shares. Insights from the data help us tweak strategies to improve engagement and performance.
Everyone wants more followers. We work hard to organically increase a brand's audience with specific and intentional strategies designed to attract, engage, and retain followers.
Just what the heading says: we strategically share published posts to targeted social media groups. The goal is fostering community engagement and expanding reach through shared interests and discussions.
Ads get brand content in front of people who don't already follow the brand or know about it. Ads capture leads, sell services and products, and send visitors to websites. Ads cost money but usually get faster results than organic (non-paid) content. We build effective ads.
Clients want to know what they're paying for. We provide monthly reports with key performance metrics, summarizing campaign effectiveness and guiding ongoing strategies.
Let’s boost your social media game! Our experts will tailor a strategy just for you, matching your needs and budget. We dive deep into your audience, creating digital plans that promise more bang for your buck. We use fancy tools to track data, refine strategies, and focus on the stuff that matters – like keywords and topics that make your brand shine.
At GUM DM, we assign specific strategists depending on your industry demands, social media marketing needs and goals. This means you could get multiple social media digital marketing experts working on your brand. Your dedicated account managers are available by email or phone to respond to any questions or engage in discussions.
We’ve been around the block, serving all kinds of businesses, big and small. Startups, big shots, or companies with many locations – we’ve got you covered. We don’t just talk the talk; we research, track, and stay on top of online trends to make sure your brand stands out.
At the start, we spill the beans on your strategy. No secrets here. We lay out the game plan, set up goals, and make sure we’re all on the same page. It’s like a roadmap for success.
We guarantee our clients are paired with a subject matter expert. Our team includes seasoned strategists in both organic and paid domains, offering years of expertise and experience. This assurance allows you to have peace of mind, knowing that your campaign is in capable hands. While paid and organic aspects of social media marketing differ significantly, we seamlessly integrate a unified strategy to optimize your social media marketing conversions.
Curious about our services, pricing, or how we can elevate your brand's digital presence? Find answers to common questions here. If you don't see what you're looking for, feel free to reach out to our dedicated support team.
Daily, the majority of people worldwide actively engage with social media platforms. Neglecting to utilize these platforms to enhance engagement and boost online visibility would be a disservice to your brand. Many consumers routinely check a brand’s social media pages before making a purchase decision. Establishing a social media presence for your business is crucial, allowing both existing and potential customers to review your online activity and engage with you in a more informal manner. Those who may not be ready to make a purchase are likely to initiate contact through platforms like Facebook, Twitter, or LinkedIn, rather than through formal website consultations.
Conduct thorough research to identify the social media channels preferred by your target audience. Once armed with this knowledge, optimize your presence on the platforms where your audience is likely to engage. Consider the nature of your products and services to align with platforms that best suit your brand and messaging. Additionally, align your choice of platforms with your business goals to ensure optimal support in achieving them.
Optimizing your use of each social media platform depends on meeting specific parameters unique to each channel. Posting frequency and optimal posting times vary across social platforms, and a skilled social media manager is well-versed in these best practices. If you’re managing your social media independently, it’s advisable to research the ideal frequency, post length, and optimal posting times for each platform to maximize your impact.
Sharing content on social media allows you to disseminate information organically to your followers and the wider audience. In contrast, social media ads involve paid advertising. Crafting a unique ad enables you to target specific audiences based on demographics and interests, strategically positioning your brand in front of your ideal consumers.
Certain social channels provide the option to enhance the visibility of organic posts by promoting them for a nominal fee. This is particularly beneficial for posts performing exceptionally well or those promoting special offers. Across various platforms, you can directly create an advertisement from a post to boost engagement or set up a more sophisticated ad using the channel’s dedicated advertising platform.
Your social media advertising expenditure is contingent on the budget you allocate. While not inherently costly, the value and results derived increase with greater spending. It’s crucial to tailor your social media advertising spend to adhere to each platform’s limitations. For instance, Facebook imposes a minimum daily ad spend, and it’s advisable to start with this minimum. As you discern effective strategies, gradually augment your budget to swiftly realize a positive return on investment.